Zürich, Switzerland – 30.09.2025 — European Cricket is proud to announce its official membership in the Swiss-Indian Chamber of Commerce (SICC), marking a key milestone in the organization’s ongoing efforts to deepen ties with India’s vibrant business and sports ecosystem.
The membership follows a period of sustained engagement between European Cricket and Indian stakeholders. With a significant share of the network’s global audience based in India, and a growing list of Indian brands actively partnering with ECN’s events, joining the SICC is a strategic step in aligning shared goals around sport, innovation, and international cooperation.
European Cricket CEO Roger Feiner expressed his enthusiasm about the move:
We’re excited to join the Swiss-Indian Chamber of Commerce as we continue strengthening ties with India’s vibrant business and cricket communities. This partnership opens new doors for collaboration, innovation, and shared growth across both regions.
India has become one of the most engaged international markets for European Cricket, with millions of viewers tuning in across the continent’s flagship tournaments and high-volume seasonal programming. The partnership with the Swiss-Indian Chamber of Commerce creates new pathways to connect, collaborate, and grow with Indian businesses who are passionate about the sport and its cross-cultural impact.
Preethi Nair, CEO of the Swiss-Indian Chamber of Commerce, welcomed European Cricket into the chamber:
”We’re pleased to welcome European Cricket to the Swiss-Indian Chamber of Commerce and look forward to building a strong relationship in the years ahead.”
As European Cricket continues to expand its global presence, the SICC membership reinforces a commitment to partnerships that go beyond the boundary ropes — linking world-class sport with powerful business networks and diverse global audiences.
About the Swiss-Indian Chamber of Commerce
The SICC is a non-profit organization fostering bilateral trade and investment between Switzerland and India. With over 200 member companies, the chamber promotes business dialogue, economic partnerships, and cultural understanding between the two nations.
