Zurich, Switzerland – European Cricket, the dynamic and fast-growing platform for cricket in Europe, is delighted to announce a new partnership with Rado, the renowned Swiss watchmaker, as its Official Timing Partner for the Women’s European Cricket Championship (ECC-W).
This alliance brings together two brands united by their shared commitment to precision, innovation, and excellence. As European Cricket continues to elevate the sport across the continent, Rado’s legacy of crafting iconic, high-performance timepieces perfectly complements the elegance and dynamism of the Women’s European Cricket Championship.
Rado’s association with cricket is not new. Having previously collaborated with cricket, Rado brings invaluable experience to this partnership. This collaboration also reflects a shared vision to engage with cricket fans globally.
Under this partnership, Rado’s signature timekeeping expertise will play a vital role in the Women’s European Cricket Championship, providing accurate and stylish timing solutions for matches, countdowns, and key events. This collaboration underscores European Cricket’s dedication to working with premium brands that enhance the experience for players and fans alike.
Quote from Roger Feiner, European Cricket CEO:
“Partnering with Rado marks a significant step in our journey to redefine cricket in Europe. Rado’s precision and innovation align seamlessly with the values of our sport. Together, we’re setting new standards for how cricket is enjoyed and experienced by fans across the continent.”
The partnership will be activated across European Cricket’s digital platforms, match events, and media campaigns, delivering a seamless integration of Rado’s craftsmanship and European Cricket’s vibrant presence. Together, the two organizations aim to inspire a growing audience of cricket enthusiasts with a bold blend of tradition and modernity.
See www.ecn.cricket for more details around the Women’s European Cricket Championship.
