To promote this tournament, VEEN Waters and the ECL will also launch an social media campaign that will entail match highlights and content from the ECL. This will help increase brand awareness and also lead to the further promotion of European Cricket around the world.
VEEN Waters, widely known as the smoothest spring water in the world, today announced its official partnership with the European Cricket League (ECL), the new Champions League of European Cricket. VEEN Waters will be the ‘Official Water Partner’ of the tournament. The inaugural edition of the international league will kick off from 29th to 31st July at the prestigious La Manga Club in Spain. This first edition of the tournament will be played in a T10 format across 17 matches.
The partnership between VEEN Waters and the ECL will ensure all players and officials at the ECL will be refreshed throughout the league with VEEN Velvet Spring Water. While the ECL will be beamed around the world on live TV broadcasts in over 65 countries and live streamed on the European Cricket Network (ECN), the ECL matches will be surrounded by LED Boards at the ground which will shine with the VEEN branding.
Talking about the partnership, VEEN Waters Director, Aman Gupta said, “ECL is a first-of-its-kind cricket league and we are very happy to partner with them. VEEN Waters believes in collaborating with projects that bring happiness to people, and as cricket lovers ourselves, we know we can help make a positive impact through promoting the sport.”
“VEEN Waters is a world-class brand, built on quality, style and sustainability.” said Daniel Weston, Founder of the ECL. “Our partnership with VEEN Waters not only helps us achieve our goals of supporting the leagues players with refreshments in the blazing summer sun of La Manga Club, but also establishing a product partnership with a brand we share common values.”
To promote this tournament, VEEN Waters and the ECL will also launch an social media campaign that will entail match highlights and content from the ECL. This will help increase brand awareness and also lead to the further promotion of European Cricket around the world.
For additional information, kindly contact:
VEEN Waters
www.veenwaters.com
luka.fabris@veenwaters.com
European Cricket League
ecn.cricket/european-cricket-league
captain@ecl.team
