February 21 – Zurich, Switzerland: European Cricket is pleased to announce its new partnership with Micro, the Swiss manufacturer of the fully electric Microlino, a microcar that is redefining urban mobility with its sleek design, compact footprint, and European craftsmanship. As the Official Mobility Partner of European Cricket, Micro will showcase its stylish bubble car during the all European Cricket Majors Events in 2025, bringing its playful, iconic design directly to cricket fans.
Originally rooted in the foldable kick scooter industry, Micro has been a pioneer in micromobility since 1999. With a vision for sustainable and efficient urban transportation, the family-owned company expanded its portfolio in 2015 to include the development of the Microlino—a compact, electric vehicle that blends retro charm with modern innovation.
Through this partnership, Micro and European Cricket aim to inspire fans by showcasing an innovative, stylish, and eco-friendly mobility solution. A Microlino will be displayed at key cricket venues, allowing fans to experience firsthand how it combines sustainability, practicality and fun in a single vehicle.
Roger Feiner, CEO of European Cricket, commented:
“Micro is a perfect partner for European Cricket. Its innovative design, European production, and global ambition align with our values of creativity and progress. We are eager to see how this partnership can inspire fans while promoting Micro’s mobility solutions.”
Merlin Ouboter, Co-Founder of Microlino, added:
“The Microlino is more than just a car—it’s a lifestyle statement. Partnering with European Cricket allows us to connect with a passionate and diverse audience, bringing the joy of urban electric mobility to a new community.”
Together, European Cricket and Micro aim to promote a shared spirit of innovation and connection, blending the energy of sport with the future of sustainable transportation.
About European Cricket
European Cricket is committed to growing the game across Europe through competitions like the European Cricket League and European Cricket Series, with millions of viewers tuning in globally.
About Micro
Seit der Gründung durch Wim Ouboter im Jahr 1999 hat sich Micro als Pionier der urbanen Mobilität etabliert. Mit der Erfindung des ersten Kick-Scooters prägte Micro den Begriff „Mikromobilität“. 2013 erweiterte Micro sein Portfolio um elektrische Mobilität und brachte den ersten E-Scooter auf den Markt. Die Entwicklung des Microlino begann 2015 unter der Leitung von Wim Ouboter’s Söhnen Merlin und Oliver. Als 100 % familiengeführtes Unternehmen steht Micro für Innovation, Qualität und Nachhaltigkeit.
Contact:
Merlin Ouboter, Microlino Co-Founder
merlin.ouboter@micro.ms
+41 79 837 38 66
For more information, visit [ecn.cricket] or [www.microlino-car.com].