[Monday, March 3, 2025] – Zurich, Switzerland: European Cricket is pleased to announce the extension of its partnership with Rado, the renowned Swiss watchmaker known for its precision, innovation, and elegant design. As the Official Timing Partner of European Cricket for 2025, Rado will continue to play a key role in keeping the action on and off the field perfectly timed.
Rado’s partnership with European Cricket highlights a shared commitment to precision, performance, and excellence. Known globally for its cutting-edge materials and iconic timepieces, Rado’s presence during key European Cricket events will reinforce the brand’s reputation for combining craftsmanship with innovation.
Throughout the 2025 season, Rado’s branding will be prominently featured on match graphics, scoreboards, and timing displays, ensuring fans and players alike remain connected to every crucial moment of the game. As part of the collaboration, Rado will also present key moments such as countdowns and the “Perfectly Timed Play of the Match,” celebrating players who deliver outstanding performances.
Roger Feiner, Founder of European Cricket, commented:
“Rado has been such a wonderful partner, and we are proud to extend this partnership into 2025. Their dedication to precision and innovation mirrors our passion for elevating cricket across Europe. With Rado by our side, we can ensure every second of the game is perfectly measured and celebrated.”
Adrian Bosshard, CEO of Rado, added:
“Extending our partnership with European Cricket reflects Rado’s passion for supporting global sporting excellence. European Cricket provides an ideal platform for us to showcase our brand’s dedication to timing and precision while connecting with fans across the world.”
This extended collaboration will continue to enhance fan engagement through digital activations, special timing-related content, and brand exposure at European Cricket events throughout the season. With Rado keeping time, European Cricket is ready for another year of unforgettable action.
About European Cricket
European Cricket is dedicated to promoting and developing cricket across Europe, with events like the European Cricket League and European Cricket Series attracting millions of viewers globally.
About Rado
Rado is a globally recognized Swiss watchmaker, renowned for its innovative materials, high-end design, and precision craftsmanship. With a rich legacy of excellence, Rado continues to set the standard in luxury timekeeping.
