European Cricket is thrilled to announce a dynamic new partnership with Victorinox India. Victorinox is the world-renowned Swiss brand known for its iconic Swiss Army knives and high-quality watches, travel gear, and kitchen cutlery. This collaboration marks a significant milestone in the expansion of European cricket, aligning the sport with a brand synonymous with precision, quality, and a spirit of adventure.
A Shared Commitment to Excellence
This partnership will see Victorinox India becoming a Strategic Partner of European Cricket, bringing its commitment to precision and durability to the fast-growing world of European Cricket. As part of the collaboration, Victorinox India will be one of the main partners of the European Cricket Championships (ECC), a premier event where 32 national teams compete over four weeks. Additionally, Victorinox India will be a valuable partner for the upcoming Women’s European Cricket Championship (ECC - W) in December and the Champions League of European Cricket (ECL) in early 2025.
Roger Feiner, CEO of European Cricket, expressed his excitement about the partnership: “We are delighted to welcome Victorinox India into the European Cricket family. This partnership is a perfect fit, as both Victorinox India and European Cricket share a passion for excellence, precision, and pushing boundaries. We look forward to working closely with Victorinox India to bring even more excitement to our fans and to continue growing the sport of cricket across Europe.”
Colonel Chandhoke, CEO of Victorinox India, commented on the partnership: “At Victorinox, we are committed to quality, innovation, and precision in everything we do. These values resonate deeply with the spirit of cricket and European Cricket’s mission to elevate the game in Europe. We are excited to embark on this journey with European Cricket and to support the growth of cricket, a sport that embodies teamwork, strategy, and a passion for excellence, and one that is deeply rooted in the Indian mindset and enjoys unparalled popularity across the country.”
About Victorinox
Victorinox is a global brand renowned for its Swiss Army knives, a symbol of functionality and Swiss precision. In addition to its legendary knives, Victorinox offers a wide range of products, including watches, travel gear, and kitchen cutlery, all made with the highest quality standards. Founded in 1884, Victorinox remains a family-owned company with a deep commitment to sustainability, innovation, and craftsmanship.
About European Cricket
The European Cricket Network is the premier platform for cricket in Europe, dedicated to bringing the sport to a broader audience through live broadcasts, digital content, and grassroots initiatives. European Cricket is committed to growing the game of cricket across the continent by creating opportunities for players, clubs, and fans to engage with the sport in new and exciting ways.
For more information, contact (Partner Website)
See www.ecn.cricket for more details around the European Cricket Championship 2024.
