European Cricket is proud to announce the renewed partnership with Cervezas Victoria for the European Cricket Championship 2023, starting on 25 September in Malaga.

Victoria Beer Continues as Official Beer Partner for the European Cricket Championship 2023

Roger Feiner and Jay Wild from the European Cricket Network (ECN) pictured here during their recent visit to the Malaga beer factory where they met with head of brand, Jose Villalobos to celebrate the latest agreement between the two companies for the supply of Victoria products at the European Cricket Championship – ECC23 as the official Beer Partner for the third consecutive year.

This continued collaboration underscores Cerveza Victoria's commitment to supporting quality brands, with existing involvement as the official beer sponsor of both the men’s and women’s Spanish football teams with Cricket considered as another important sport that is celebrated and appreciated on a global scale.

The presence of Cerveza’s Victoria at the ECC will be one of many live events they are involved in across the province of Malaga in 2023 having already supported the ECL at Cartama earlier in the year, and with the summer music and feria season now in full swing its a busy period for the company.

The European Cricket Championship has grown to become one of the most anticipated cricket tournaments in Europe, showcasing top-tier talent from all the federated countries among a diverse amount of cricketing cultures.

For a drinks brand synonymous with quality and with a rich heritage that spans generations, Cervezas Victoria is known for its quality, tradition, and community. This partnership now in its third year, has already succeeded in bringing people together by providing some amazing moments of celebration.

A brand that values the spirit of sportsmanship, European Cricket is excited to once again be offering the array of the Cervezas Victoria to all our visitors coming to watch this exciting international tournament.

"Victoria Beer's constant support has significantly contributed to the growth and success of the European Cricket Championship," remarked Roger Feiner, CEO of ECN. "Their commitment to promoting cricket aligns seamlessly with our own vision, and we are privileged to have them as a key partner for our events."

Victoria Beer shares excitement for the continuation of this partnership "We are thrilled to extend our partnership for the European Cricket Championship for the third consecutive year," said José Villalobos, brand manager at Victoria Beer. "Cricket is a sport that unites cultures being an inclusive sport where players and supporters have a sense of belonging, important characteristics that we ourselves believe in. This partnership allows us to connect with cricket enthusiasts from across Europe and celebrate together in our region.”

As the championship unfolds, cricket fans can anticipate engaging activities, refreshing experiences with alcoholic and non-alcoholic beverages available while yet more memorable moments are witnessed through what promises to be a winning collaboration thanks to the support provided by Cervezas Victoria alongside the European Cricket Network.


About Victoria Beer

On 8th September 1928, the first Victoria factory was opened in the El Perchel neighbourhood. A beer that, over the years, has become Malaga’s beer, with its slogan "Malagueña y exquisita" [Exquisite and from Malaga] and its character known as the "Victoria German", who is an icon in the city. For this reason, Cervezas Victoria has remained strongly linked to the city, becoming increasingly popular year after year.

On 7th September 2017, Victoria opened its current brewery in Malaga, a space open to locals, in which the various varieties of Victoria beers are already brewed. You can visit the brewery by booking a tour through its website.


About European Cricket Network

Founded in 2018, the European Cricket Network (ECN) is the digital home of cricket in Europe. The ECN is focused on growing the sport by developing great events, while using cutting-edge technology to create entertainment, promotion and digital fan engagement of cricket being played all over Europe, then taking it to a global audience via ECN media partners. ECN produces live, TV quality broadcasts of the following 5 marquee events throughout the year:


  • European Cricket Championship (ECC)
  • European Cricket League (ECL)
  • European Cricket International (ECI)
  • European Cricket Series (ECS)
  • European Cricket Championship-Women (ECC-W)