Cricket is Cool. Or Cricket School? Whichever way you read it, cricket is to be fun, so the ECN have developed Cricket’sCool to be both educational and helpful in the development of young athletes to become cricketers. Cricket’sCool helps develop kids' confidence and their ability to hit, throw and catch balls in a team environment. Cricket’sCool has been activated in many countries across Europe in collaboration with cricket academies, cricket clubs, local schools and at ECN events. The goal is to expose European children of all ages to the game for the first time, encouraging them to learn the world’s second largest sport and its skills as early as possible. We want to support all children in Europe to have the chance to see cricket and then pick up a bat and smash a ball as far as they can!
Number of children participating: +1,600 to date