The Challenges of Growing Cricket in Estonia | Medha Gooch | the timekeepers

How do you develop a national cricket programme when you have just three to four months of summer to work with?
Welcome to The Timekeepers, a new European Cricket Network series exploring the people, planning and decisions behind cricket across Europe.
In our first episode, Phil G speaks with Medha Gooch, Programme Manager of Estonian Cricket (EKL), about the unique challenges of organising and developing cricket in Estonia.
A cricketer herself and a former Chief Project Manager at the European Cricket Network, Medha brings experience from both sides of the game, having worked in cricket operations while also understanding the demands placed on players.
From balancing national team priorities and developing young talent to coordinating volunteers, travel and international competitions, Medha shares how Estonian Cricket approaches a demanding calendar within one of Europe's shortest playing seasons.
In this episode, we explore:
How Estonia manages its limited three-to-four-month cricket season
The role of T10 cricket in attracting new players
Balancing cricket with work, family and personal commitments
The importance of volunteers and careful travel planning
Developing the next generation ahead of the 2028 World Cup qualifiers
Managing fatigue and keeping people motivated throughout the season
Medha's personal ambitions to represent Estonia internationally
The Timekeepers goes beyond the action on the field to explore how federations, clubs and communities organise, develop and sustain cricket across Europe.
Subscribe to European Cricket Network for more conversations, cricket stories and coverage from across the continent.
Watch now on ECN Youtube channel


