European Cricket x Rado - stronger together

Since 2025, Rado has joined European Cricket as the Official Timekeeping Partner, supporting our mission to grow the game across the continent through an expanding calendar of events, a fast-growing community, and global broadcast coverage.

This partnership reflects a shared focus on precision, consistency, and performance. As the European Cricket season continues to expand across multiple countries, Rado plays a key role in ensuring that every moment of the game is measured and presented with clarity. From the first ball to the final highlight, time remains a constant at the heart of the action.

For fans, the collaboration adds another layer to the viewing experience. Throughout the season, Rado supports selected matches with highlight moments and social media activations, including the “Perfectly Timed Play of the Match”, recognising key moments that define each game.

As European Cricket continues to create opportunities for players and teams across the region, partnerships like this help strengthen the structure around the game, both on and off the field.

Rado & Cricket

Cricket continues to grow as a sport that connects people across cultures and countries. At its core, the game is built on simple elements, but shaped by skill, strategy, and emotion.

That same attention to detail is reflected in our partnership with Rado. It is a collaboration grounded in precision, performance, and an appreciation for the moments that define the game.

As the sport evolves across Europe, this partnership supports the continued development of cricket, while highlighting the importance of timing, consistency, and the finer details that often make the difference.