European Cricket Championship


European Cricket is pleased to announce a partnership with Victoria Beer for the European Cricket Championship starting on 13 September in Spain.

European Cricket is proud to join forces with such a local brand for the European Cricket Championship - ECC21. The first-ever international cricket tournament staged in Malaga will be held at the picturesque Cartama Oval ground, which is located in Hacienda de la Victoria.

‘Cervezas Victoria’ will provide its refreshing tasting beer and non-alcoholic beer for the duration of the tournament until 10 October. All participants and fans can attend the “Victoria Space” after the games, complying with all current health recommendations. Victoria will also carry out guided tours of its facilities for interested ECC21 fans and participants. As a fundamental part of this activity, visitors will surely discover the brand’s unique history linked to the city of Malaga since 1928, as well as the tasting notes of different styles of beer.

José Villalobos, Victoria Brand Manager, underlined the importance of being a part of ECC21. “We’re proud to be the official beer of this European Cricket Championship. We also believe that supporting events of this magnitude helps Victoria to continue growing.”

“We are honoured to select Victoria as Official Beer Partner for ECC21 and that Victoria trusts our vision of celebrating the best national cricket teams of Europe in the Malaga area,” commented Roger Feiner, CEO of ECL AG.

“Watching an exciting game of Cricket with a quality beer in your hand – what else could you want,” added Feiner.

Broadcast to a worldwide audience, the European Cricket Championship - ECC21 - is a month-long national team tournament including representative sides from England and the Netherlands. Featuring almost 100 games in September and October, 15 national teams will contest the inaugural 2021 edition. The competition will be intense for the European Cricket Championship crown at Cartama Oval, Malaga, Spain.

The hosts Spain will get the high-octane ECC21 T10 international action underway on Monday 13 September against Belgium.


About Cervezas Victoria

On 8th September 1928, the first Victoria factory was opened in the El Perchel neighbourhood. A beer that, over the years, has become Malaga’s beer, with its slogan "Malagueña y exquisita" [Exquisite and from Malaga] and its character known as the "Victoria German", who is an icon in the city. For this reason, Cervezas Victoria has remained strongly linked to the city, becoming increasingly popular year after year.

On 7th September 2017, Victoria opened its current brewery in Malaga, a space open to locals, in which the various varieties of Victoria beers are already brewed. You can visit the brewery by booking a tour through its website.